Privacy Policy

Well Counted ("we", "us", "our") provides audit, accounting, tax and consulting services to businesses in the United Arab Emirates. This policy explains what personal information we collect when you use our website or engage us, why we collect it, and the choices you have over it.

It applies to this website and to the information you share with us in the course of an engagement. Where an engagement letter says something different about a specific matter, the engagement letter takes precedence.

We only collect what we need to answer you and to do the work you have asked us to do.

• Contact details you give us — name, company, email address, phone number and the message you send through the consultation form or over WhatsApp.
• Engagement information — the financial records, invoices, statements, trade licence details and supporting documents you provide so that we can prepare accounts, file returns or complete an audit.
• Identification documents where we are required to verify who you are under anti-money-laundering and know-your-client rules.
• Technical information about your visit — browser type, device, approximate location and the pages you viewed — collected in aggregate to understand how the site is used.

We do not ask for payment card details on this website, and we will never request your banking passwords or one-time codes by email, phone or message.

• To respond to enquiries and arrange consultations.
• To carry out the services set out in your engagement letter.
• To meet our legal and regulatory obligations, including tax filings, audit standards and anti-money-laundering checks.
• To send service updates and, where you have asked for them, occasional notes on regulatory changes that affect UAE businesses.
• To maintain and improve the security and performance of this website.

We do not sell your personal information, and we do not share it with third parties for their own marketing.

We process personal information where we have your consent, where it is necessary to perform a contract with you, where we are required to do so by UAE law, or where we have a legitimate interest in running our practice that is not outweighed by your rights.

Where processing rests on your consent — a marketing subscription, for example — you can withdraw it at any time without affecting anything we did before you withdrew it.

Your information stays within the firm unless one of the following applies:

• Service providers who work on our behalf — accounting platforms, document storage, email delivery and IT support — under contracts that bind them to confidentiality.
• Regulators and authorities, including the Federal Tax Authority, where disclosure is required by law.
• Professional advisers such as lawyers or insurers, where necessary to establish or defend a legal claim.
• Anyone else you have explicitly asked us to share it with, such as your bank or a prospective investor.

Engagement records are kept for the period required by UAE tax and commercial-companies legislation — generally five to seven years from the end of the relevant financial year — and longer where an audit, dispute or investigation is still open.

Enquiries that do not lead to an engagement are kept for up to twenty-four months, then deleted.

We use access controls, encrypted transmission, reputable hosted platforms and staff confidentiality undertakings to protect the information in our care. Access to client records is limited to the people working on your file.

No system is perfect. If a breach occurs that is likely to affect your rights, we will notify you and the relevant authority without undue delay.

Subject to the record-keeping duties that apply to a regulated practice, you may ask us to:

• Confirm what personal information we hold about you and give you a copy of it.
• Correct information that is inaccurate or incomplete.
• Delete information we no longer have a lawful reason to keep.
• Restrict or object to a particular use of your information.
• Stop sending you marketing communications.

Write to us using the details below. We will respond within thirty days, and we will not charge you for a reasonable request.

This site uses a small number of cookies: those needed for the site to function, and analytics cookies that tell us which pages are read and where visitors arrive from. Analytics data is aggregated and does not identify you personally.

Your browser settings let you block or delete cookies. Blocking the functional ones may stop parts of the site working as intended.

Some of the platforms we rely on store data on servers outside the UAE. Where that happens, we satisfy ourselves that the provider offers a standard of protection comparable to the one described in this policy, and we put contractual safeguards in place.

We review this policy periodically and will publish any update on this page with a revised date. Material changes affecting existing clients will be notified directly.

Questions about this policy, or about the information we hold on you, can go to wellcountedfze@gmail.com, or by post to Well Counted, Sharjah, United Arab Emirates.